Welcoming Geneva Loftus, Executive Director of Move92, to Purposely Podcast.

Geneva leads Move92 — a global philanthropic organisation on a mission to help local changemakers lead their own development. Their approach challenges traditional models of international aid by putting resources and decision-making power directly in the hands of those closest to the challenges.

The organisation takes its name from a striking statistic: of the $10 billion in global gender equality funding, only 8% goes to organisations based in the countries where the work happens. Move92 exists to help shift that remaining 92% to the local leaders who know their communities best.

In our conversation, Geneva shares her refreshing perspective on international development — what real impact looks like when it starts from the ground up, and how philanthropy can achieve more by doing things differently. We talk about shifting power, trust-based giving, and the importance of listening and learning from local partners.

Now based in Christchurch, New Zealand, Geneva reflects on her multi-country life and career, from living with refugees on the Thailand–Burma border to advising funders and corporates across the US, Australia, Singapore, and beyond. With over 20 years’ experience spanning both large NGOs and grassroots organisations, she understands the subtle dynamics of both worlds — and what it takes to connect them effectively.

At Move92, Geneva and her team connect philanthropists, family foundations, and corporates with grassroots organisations that align with their core values. Together they build purpose-driven portfolios that spark real-time impact and drive lasting change.

Move92 also takes a wide view of gender equity, recognising that supporting girls and women includes working with boys and men too. Guided by their local partners, they focus on what communities need most — because when women thrive, communities thrive, and so does our planet.

It’s an open, thoughtful conversation about rethinking philanthropy, following non-linear paths, and finding balance and purpose closer to home.