A really warm welcome to Purposely SHORT - short, as in not long. This is a weekly episode featuring one of our past guests and their expertise on a certain topic. The aim is to give you a useful insight that you can action, helping you to deliver on your charitable mission. Enjoy.

In this SHORT episode of Purposely, we revisit insights from Nicola Coom, CEO of Cancer Society NZ. Nicola opens up about her personal connection to the cause and how that lived experience shapes her leadership. She reflects on the balance between empathy and objectivity, the importance of listening to every unique cancer journey, and why creating space for patient and family voices leads to better decisions.

Nicola also shares a heartfelt message about trust — ensuring that every donation, whether $20 or $20,000, is used wisely and with respect for the people and communities who make it possible.

This bite-sized episode is designed to give you a practical takeaway you can apply to your own charitable mission.

This episode of Purposely is brought to you by Benevity, the all-in-one software solution that benefits employees, customers, nonprofits and society — and by Trust Investments, trusted stewards of capital helping charities grow their impact.