
If marketing makes you tense the second you open Instagram… this episode is for you. You’re not bad at marketing — you just need clarity.
In this episode of Perfectly Unposed, we’re breaking down why marketing feels so overwhelming for photographers, and how to simplify it without losing your mind.We talk about the difference between branding and marketing, the four marketing buckets every photographer should know, and how to stop reacting to trends and start communicating with intention.
We also dive into content pillars, content types that actually lead to bookings, why consistency matters more than posting every day, and how small systems can completely change the way you show up online.
If you’re a wedding photographer or creative business owner who feels stuck in a feast-or-famine cycle, overwhelmed by Instagram, or unsure what to post — this episode will give you clarity, confidence, and a way forward.
📌 Resources & Mentions from This Episode
Branding Episode- Photography Branding 101: How to Align Your Photography Business with Your Vision
For any business inquiries, email us here: perfectlyunposedpod@gmail.com
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Youtube: https://www.youtube.com/@perfectlyunposed
Tiktok: https://www.tiktok.com/@perfectlyunposedpod
MIRANDA
Instagram: https://www.instagram.com/mirandapyeatt/
Tiktok: https://www.tiktok.com/@mirandapyeatt
Website: https://mirandapyeatt.com/
https://familiesbymirandapyeatt.com/
Substack: https://bymirandalynn.substack.com/
KIMBERLY
Instagram: https://www.instagram.com/kimberlycorreaphoto
https://www.instagram.com/itskimberlymarlene
Tiktok: https://www.tiktok.com/@itskimberlymarlene
Website: https://kimberlycorrea.co/
https://www.kimberly-correa.com
Substack: https://antistarvingartist.substack.com/
PODCAST CHAPTERS:
00:00 – Welcome back + life updates
11:00 – Why marketing feels overwhelming
14:00 – Branding vs marketing (and why they’re not the same)
17:00 – The four buckets of marketing explained
22:30 – Common marketing mistakes photographers make
26:00 – Why you’re not booking your dream clients
28:00 – How to identify and market to your ideal client
34:00 – Instagram as your storefront
38:00 – Content pillars that eliminate burnout
44:30 – Content types that actually convert
49:00 – Why marketing is a long game
52:00 – Final takeaways + encouragement