Legacy Brands: How to Conquer New Markets with Daphne Johnson

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Performance Delivered

Steffen Horst

228 episodes

2 weeks ago

Insider Secrets for Digitial Marketing Success

Marketing

Business

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Insider Secrets for Digitial Marketing Success

Marketing

Business

Legacy Brands: How to Conquer New Markets with Daphne Johnson

Performance Delivered

26 minutes

4 months ago

Legacy Brands: How to Conquer New Markets with Daphne Johnson

In this episode of Performance Delivered, Steffen Horst speaks with Daphne Johnson, CEO and Growth Advisor at Daphne, about how legacy brands can successfully conquer new markets. Daphne shares her extensive experience working with Fortune 100 brands like Verizon, American Express, and Yahoo, and discusses foundational strategies such as understanding customer needs, identifying problems worth solving, and leveraging partnerships and technological innovations like AI. Daphne also delves into the importance of competitive analysis, customer interviews, and internal alignment when navigating market expansions. Tune in to gain insights on how legacy brands can adapt and thrive in an evolving marketplace.