Testing on Paid Social: Prioritizing Variables, Efficient Test Processes & More

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Performance Marketing Podcast

16 episodes

2 weeks ago

Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.

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Testing on Paid Social: Prioritizing Variables, Efficient Test Processes & More

Performance Marketing Podcast

57 minutes 54 seconds

3 years ago

Testing on Paid Social: Prioritizing Variables, Efficient Test Processes & More

You're only as good as your testing process in paid social. This episode discusses everything related to the testing process:

- What variables to prioritize when you tests

- The highest impact variables and the lowest impact variables

- The power of efficient content creation

- Why Anze Markovic (@anzedetn) is awesome

- An efficient test process and strategy for agencies

- Finding the bottleneck in the funnel

- Small wins at each part of the funnel can have a profound impact

- The most neglected part of the funnel: ATC-PUR

- Iteration vs. new concepts

- Budget Allocation for testing

Please subscribe and

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007