The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.
In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.
This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.
Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event.
This is performance marketing, unlocked.
Hosted on Acast. See acast.com/privacy for more information.
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.
In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.
This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.
Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event.
This is performance marketing, unlocked.
Hosted on Acast. See acast.com/privacy for more information.
Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence.
On this episode of the Performance Marketing Unlocked podcast, Sutherland explains what marketers are doing wrong and how they can better utilise performance-orientated data to generate sustainable brand building. He also outlines retail media's role in generating 'brandformance' and why the success of the frozen paratha should propel a return to frozen food in Britain.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
What's wrong with performance marketing? (1:48)
How retail media can build a bridge between brand and performance (23:15)
Why frozen food needs to make a return in Britain (31:31)
~ Further reading ~
Investing in performance marketing is not enough, a view from Rory Sutherland
Havas Market’s Alex Walker on navigating adland in a time of ‘information overload’
Hosted on Acast. See acast.com/privacy for more information.