How To Use AI To Scale Your Service-Based Business Marketing

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Personal Brand Blueprint

Dave Polykoff

97 episodes

3 days ago

The Personal Brand Blueprint podcast sits down with business professionals who are investing into their personal brand to explore what methods, resources, and beliefs have helped them succeed in their career.

Business

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All content for Personal Brand Blueprint is the property of Dave Polykoff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

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How To Use AI To Scale Your Service-Based Business Marketing

Personal Brand Blueprint

31 minutes 10 seconds

3 weeks ago

How To Use AI To Scale Your Service-Based Business Marketing

👉 Join our free community of personal brand builders: https://www.skool.com/zenpost/aboutJoel Keith is the CEO & Managing Partner at ASP Branding where he helps local home service businesses who struggle with scaling their brand and marketing efforts in a competitive market to grow their revenue and stand out online.In this episode, you’ll learn:→ How personal branding can help local service businesses compete against big players→ Effective marketing strategies tailored for hyper-local home service businesses→ How AI is reshaping content creation and SEO for service-based brands📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH JOEL🌐 Website: https://www.aspbranding.com/💼 LinkedIn: https://www.linkedin.com/in/joel-keith-594290187/✦✦✦CONNECT WITH DAVE🌐 Website: DavePolykoff.com📹 YouTube: youtube.com/@DavePolykoff💼 LinkedIn: linkedin.com/in/dave-polykoff/📸 Instagram: instagram.com/davepolykoff🎵 TikTok: tiktok.com/@davepolykoff👤 Facebook: facebook.com/davidpolykoff🐦 X/Twitter: x.com/DavePoly✦✦✦TIMESTAMPS00:00 - Introduction and Guest Overview01:00 - Who Joel Keith Is and His Work with Local Service Businesses02:10 - Challenges Mom-and-Pop Service Businesses Face Against Private Equity Firms04:00 - Transitioning from Skilled Tradesman to Business Owner and Marketer06:30 - The Importance of Personal Branding in Local Service Marketing07:40 - Local vs Global Marketing Strategies Explained09:00 - The Impact of AI on SEO and Content Creation12:00 - Using AI Effectively for Scalable Content Creation16:00 - Tips on Creating AI Content That Aligns with Your Brand Voice18:00 - Joel’s Personal Brand Journey and Content Creation Approach20:40 - Leveraging Virtual Assistants and AI for Content Automation22:50 - Future Plans and Opportunities in AI and Local Service Business Growth25:20 - Building a Private Equity Model with Local Service Businesses28:00 - Final Thoughts: Leading the AI Tool, Not Being Led By It