How To Write Persuasive Copy That Converts

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Personal Brand Blueprint

Dave Polykoff

97 episodes

3 days ago

The Personal Brand Blueprint podcast sits down with business professionals who are investing into their personal brand to explore what methods, resources, and beliefs have helped them succeed in their career.

Business

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All content for Personal Brand Blueprint is the property of Dave Polykoff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

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How To Write Persuasive Copy That Converts

Personal Brand Blueprint

31 minutes 45 seconds

3 weeks ago

How To Write Persuasive Copy That Converts

Rachel is the Owner of Bolt From The Blue Copywriting where she helps entrepreneurs and personal brands who struggle with persuasive copywriting and clear messaging to attract and convert their ideal clients with authentic and impactful words.In this episode, you’ll learn:→ The key differences between everyday writing and persuasive copywriting → How to use empathy and novelty to create hooks that capture attention → Practical strategies to refine your bio and website for personal brand impact 📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH RACHEL 🌐 Website: https://www.boltfromthebluecopywriting.com/ 📸 Instagram: https://www.instagram.com/boltfromthebluecopywriting 💼 LinkedIn: https://www.linkedin.com/in/rachelallenwrites/✦✦✦CONNECT WITH DAVE 🌐 Website: DavePolykoff.com 📹 YouTube: youtube.com/@davepolykoff 💼 LinkedIn: linkedin.com/in/dave-polykoff/ 📸 Instagram: instagram.com/davepolykoff 🎵 TikTok: tiktok.com/@davepolykoff 👤 Facebook: facebook.com/davidpolykoff 🐦 X/Twitter: x.com/DavePoly✦✦✦TIMESTAMPS 00:00 - Introduction to Rachel Allen and Bolt From The Blue Copywriting 01:10 - Difference Between Content Writing and Copywriting 03:00 - Rachel’s Journey Into Copywriting 04:00 - Common Copywriting Mistakes to Avoid 06:05 - Why You’re “Spam Until You Prove Otherwise” 07:30 - Crafting Hooks That Use Novelty and Empathy 09:00 - How to Discover Empathy Points in Your Audience 10:00 - Key Places to Apply Copywriting in Your Personal Brand 12:00 - Balancing Personality and Persuasion in Copy 14:00 - Rachel’s Approach to Her Own Personal Brand 15:30 - Using Newsletters and Podcasts to Build Your Brand 17:40 - Creative and Unusual Marketing Ideas to Try 19:00 - One Crucial Takeaway: Fix Your Bio Now 19:20 - How to Connect with Rachel Allen Online