Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market.‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
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Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market.‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
Join the newsletter: www.newsletter.rankings.io
364. Ross Cellino, The Godfather of Legal Marketing: PIMCON Keynote
Personal Injury Mastermind w/ Chris Dreyer
44 minutes
3 weeks ago
364. Ross Cellino, The Godfather of Legal Marketing: PIMCON Keynote
Before SEO. Before TV. Even before yellowpage ads — there was Ross Cellino. In this live episode from PIMCon 2025, the “Godfather of Legal Marketing” unpacks how he built one of the most recognizable law brands in history. From his pioneering marketing strategies to jingle-driven dominance, Cellino shares the decisions, instincts, and creative risks that reshaped how lawyers advertise, and how to build a legacy that lasts longer than any campaign.
You’ll learn:
Why niching down built a billion-dollar PI brand
How Cellino & Barnes outspent and outbranded every competitor
The strategy behind billboards, jingles, and unforgettable phone numbers
How brand recognition keeps cases coming when referrals don’t
If you like what you hear, hit subscribe. We do this every week.
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Personal Injury Mastermind w/ Chris Dreyer
Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market.‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
Join the newsletter: www.newsletter.rankings.io
