In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses. From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven shopping, this episode unpacks what brands need to know right now to stay visible and competitive. We discuss: How pet parents’ online search behaviour is changing with AI tools like ChatGPT and GeminiWhy...
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In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses. From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven shopping, this episode unpacks what brands need to know right now to stay visible and competitive. We discuss: How pet parents’ online search behaviour is changing with AI tools like ChatGPT and GeminiWhy...
8. Scaling Your Pet Business: with Melissa Devereaux from Laila & Me + Rawvolution Pet Food
Pet Biz Project
47 minutes
3 years ago
8. Scaling Your Pet Business: with Melissa Devereaux from Laila & Me + Rawvolution Pet Food
When starting out growing your pet biz, it’s easy to fall into the trap of thinking that the #1 goal you should have as an entrepreneur is to “scale scale scale”. However, sometimes scaling too quickly or without the infrastructure in place first can lead to some major headaches down the line. Thankfully, in this extra fun episode of the Pet Biz Project we are joined by Melissa, founder of the hugely popular Laila & Me, and hear a little about her own story (and challenges) when growing h...
Pet Biz Project
In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses. From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven shopping, this episode unpacks what brands need to know right now to stay visible and competitive. We discuss: How pet parents’ online search behaviour is changing with AI tools like ChatGPT and GeminiWhy...
