This is a podcast for the local pet business owner. Get foundational business tips mixed with the latest secrets of what’s working now, especially in this challenging world. Hear honest conversations from industry peers working the streets of Main Street, where dog business is BIG business. So, if you’re a pet supply store, grooming salon, dog daycare, boarding facility, pet sitter or dog trainer - we welcome you! What really sets this show apart from others in this space is that your show host, Candace D’Agnolo, the CEO & Founder of Pet Boss Nation® - has started, scaled and sold successful pet businesses in almost every niche of the pet industry. Not only that, but her business had multiple locations, a team of 30 people, and annual revenue hitting multiple 7 figures. What this means for you is that you’ll get a holistic approach from someone who’s been on your biz journey from start to finish. Intrigued? Press play.
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This is a podcast for the local pet business owner. Get foundational business tips mixed with the latest secrets of what’s working now, especially in this challenging world. Hear honest conversations from industry peers working the streets of Main Street, where dog business is BIG business. So, if you’re a pet supply store, grooming salon, dog daycare, boarding facility, pet sitter or dog trainer - we welcome you! What really sets this show apart from others in this space is that your show host, Candace D’Agnolo, the CEO & Founder of Pet Boss Nation® - has started, scaled and sold successful pet businesses in almost every niche of the pet industry. Not only that, but her business had multiple locations, a team of 30 people, and annual revenue hitting multiple 7 figures. What this means for you is that you’ll get a holistic approach from someone who’s been on your biz journey from start to finish. Intrigued? Press play.
202: From Multiple Stores to a $3M Destination: Fear Free Principles That Transform Pet Businesses
Pet Boss® Podcast with Candace
38 minutes
2 months ago
202: From Multiple Stores to a $3M Destination: Fear Free Principles That Transform Pet Businesses
What if the secret to building a thriving pet business isn't about having the most locations, but creating the most welcoming experience? Sheila Spitza of Wet Nose in Geneva, Illinois, proved exactly that when she transformed her business from three locations into one award-winning 8,650 square foot destination generating nearly $3 million in revenue!
Tune in this week to hear what makes Wet Nose different:
💡 Every one of their 24 team members is Fear Free certified - not just groomers, but sales staff too
💡 An open-air kitchen where they make fresh meals, meatballs, and "turkey toppers" that look good enough for humans to eat
💡 1,200 square foot bark room for private playtime and events
💡 Three private self-wash suites with happy hoodies and lick mats included
💡 Full-service Fear Free grooming (currently booked three months out)
And so much more!
Plus, hear about their legendary annual "Lily's Day" client appreciation event with $400+ swag bags, and why Sheila believes every pet comes into our lives to teach us something monumental!
ABOUT SHEILA SPITZA
Co-Owner of Wet Nose
Sheila Spitza co-owns Wet Nose, an award winning pet boutique in Geneva, Illinois, which she has operated with her husband, Joe, for over 23 years. Their 8,650 sq ft flagship location blends retail, grooming, fresh-made pet food, and unique experiences into one vibrant “pet destination.” Every member of the Wet Nose team is a Fear Free Certified Professional, and Sheila has integrated Fear Free principles into every aspect of the business — from store design to daily operations — creating a stress-free, joyful environment for pets and their people. This commitment has not only enhanced client loyalty but also driven revenue growth to nearly $3 million annually, proving that Fear Free is as smart for business as it is for animal well-being. Passionate about inspiring other pet business owners, Sheila loves sharing how intentional design, strong company culture, and customer experience can work together to fuel long-term success.
Transcript
Show Notes
Pet Boss® Podcast with Candace
This is a podcast for the local pet business owner. Get foundational business tips mixed with the latest secrets of what’s working now, especially in this challenging world. Hear honest conversations from industry peers working the streets of Main Street, where dog business is BIG business. So, if you’re a pet supply store, grooming salon, dog daycare, boarding facility, pet sitter or dog trainer - we welcome you! What really sets this show apart from others in this space is that your show host, Candace D’Agnolo, the CEO & Founder of Pet Boss Nation® - has started, scaled and sold successful pet businesses in almost every niche of the pet industry. Not only that, but her business had multiple locations, a team of 30 people, and annual revenue hitting multiple 7 figures. What this means for you is that you’ll get a holistic approach from someone who’s been on your biz journey from start to finish. Intrigued? Press play.
