In this episode, Clayton invites Carolina de Almeida to delve into the ethical considerations within the pet industry, particularly focusing on dog training, nutrition, and daycare services. Carolina, a dog trainer and nutrition consultant, shares her journey and the importance of ethical practices in her work. They discuss the need for better education and transparency among pet professionals, including veterinarians, to ensure the welfare of animals and the informed decision-making of pet owners. KEY TAKEAWAYS Importance of Ethics in the Pet Industry: Ethics play a crucial role in the pet industry, influencing everything from training methods to product sourcing. Consumers are increasingly looking for transparency and ethical practices behind the brands they choose. Challenges in Dog Daycare Services: Many dog daycares operate without proper training or understanding of canine behavior, leading to potential welfare concerns for the dogs. Need for Stronger Regulation: There is a significant lack of regulation in the pet industry, particularly for service-based roles like dog training and daycare. Stronger legislation is needed to ensure that professionals meet certain educational and ethical standards. Veterinary Practices and Medication: The use of medications like gabapentin for anxiety in dogs raises ethical concerns. There is a need for more transparency and education regarding the potential side effects of such medications and the importance of exploring alternative, holistic options. Consumer Awareness and Education: Consumers often lack the knowledge to assess the qualifications and ethical practices of pet service providers. Increased education and awareness are necessary for pet owners to make informed decisions about the care and products they choose for their pets. BEST MOMENTS "I think ethics for me is something that has always been really important and is always underpinned my whole career." "If we need to hurt an animal to teach them something, then it's not worth teaching." "The daycare section of the industry can be particularly unethical." "The point of a business is to make money. It's okay to make money ethically." "Just because something's industry standard doesn't make it right."  HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/