Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them. 🔍 You'll learn: Why testimonial pages are a wasteThe questions to ask clients that get you story-based testimonialsHow to edit testimonials without changing their meaningWhere to strategically pl...
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Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them. 🔍 You'll learn: Why testimonial pages are a wasteThe questions to ask clients that get you story-based testimonialsHow to edit testimonials without changing their meaningWhere to strategically pl...
17: Feeling Drained? Overcome Pet Industry Burnout and Compassion Fatigue with PSI President Beth Stultz-Hairston
Pet Marketing Unleashed Podcast
46 minutes
6 months ago
17: Feeling Drained? Overcome Pet Industry Burnout and Compassion Fatigue with PSI President Beth Stultz-Hairston
In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry—and the practical steps you can take before reaching your breaking point. Here's what we dive into: The critical difference between burnout and compassio...
Pet Marketing Unleashed Podcast
Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them. 🔍 You'll learn: Why testimonial pages are a wasteThe questions to ask clients that get you story-based testimonialsHow to edit testimonials without changing their meaningWhere to strategically pl...
