Should you sell your completed townhouses or hold them for long-term wealth?

This is the exit decision that makes or breaks developers. Most people get it wrong because they rely on gut feel instead of numbers, market timing, and strategy.

In this video, I break down the exact sell-or-hold framework I use when advising first-time and advanced developers across Melbourne. You’ll learn when selling maximises your profit, when holding quietly builds long-term equity, and when the smartest move is a hybrid approach that lets you grow fast without choking your borrowing power.

If you’re running feasibilities, approaching completion, or trying to build momentum in your development journey, this video will show you how real developers think about exit strategy, not emotion, not guesswork, just data and leverage.

If you want access to real numbers, real sites, and real developers making these decisions every day, join our free Property Developer Network. Thousands of members are inside sharing deals, feasibilities, and case studies in real time.

🔥 You’ll learn

• How to make the sell or hold call using a simple exit framework
• The three factors that drive the right move market, finances, goals
• When selling locks in maximum profit and boosts momentum
• When holding quietly builds long-term equity
• How the sell-one hold-one strategy reduces risk and frees up cashflow

👇 Chapters

00:00 Intro

01:02 Why This Decision Matters

01:39 The Decision Framework: The Three Levers

02:26 When Selling Wins

03:00 When Holding Wins

03:42 The Hybrid Move (Sell One, Hold One)

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