You’ll learn how to stay calm, stay curious, and turn this wallinto a doorway. We unpack the psychology behind entrenched product loyalty, the questions that uncover real decision drivers, and the subtle ways top reps shift the conversation from “brands” to “problems, patients, and outcomes.”

If you’ve ever felt shut down before the conversation even starts… this episode gives you the playbook to re-open it.

• Why “We only use Competitor X” is almost never the actual objection

• The mindset shift that keeps you from sounding defensive
• How to clarify whether you’re dealing with habit, loyalty, or a true clinical belief
• Conversation bridges that pivot from product preference to unmet needs
• A simple framework for positioning your product without selling against the competition
• How to plant seeds for future consideration—even when the door isn’t open yet
• Subtle closing questions that re-establish relevance for your next visit

If you want to spend more time in the offices that matter — andeliminate wasted drive time — check out AtlasRx, the routing tool built for pharmaceutical reps.

Reps using AtlasRx average 1.4 more calls per day.

What You’ll LearnField-Tested Phrases You’ll HearPerfect For Reps Who Want To…Ready to Level Up Your Routing & Efficiency?