We discussed doctor-driven influencer marketing and how nutraceutical brands can utilize this kind of promotion to stand out in the market with Taeyoon Kim, Founder & CEO of TopHealth.
0:00 Introduction
1:50 Deciding on promoting through online channels
5:25 Promotional activities and channels
8:19 Working with influencers
12:15 Co-operating with doctor-influencers
15:17 Number of followers vs. trust
17:43 A typical campaign overview & expected results
22:18 Types of products to promote through these channels
23:58 The importance of first movers
25:14 Advice for brand owners