I dive into the whole Black Friday conversation and what it really means for wedding photographers.

I chat about why cutting your prices can quietly chip away at your brand and attract the wrong clients, and why holding your value is one of the strongest things you can do. Instead of slashing your packages, I talk through better ways to join the seasonal buzz, like offering small discounts on prints and albums to your current couples. Real value for people who already love your work.

If you are a wedding photographer feeling the pressure to join the discount race, this one will help you breathe, refocus, and remember that you are worth what you charge. Your brand, your art, your clients, your rules.