In this episode, we’re diving back into my pricing journey and picking up where we left off in Part I. Over the past decade, I’ve experimented with session structures (IPS, virtual, print credits, collections - you name it), along with team fluctuation, revised brand vision, and big mindset shifts. From beginning to scale a team, to navigating 2020, to restructuring again - and navigating having three babies through all of it - I have finally found alignment in pricing and this episode is packed with lessons learned through it all. You’ll hear about: Why my pricing and created a bottleneck for growth and how I overcame confidence hurdles to change it How major life changes pushed me to refine my process. The systems and strategies I implemented to increase revenue while keeping my business lean and family-focused. My recent shift to an all-inclusive model that’s simplified my workflow and delighted my clients. Plus, I’ll share practical takeaways about adapting your pricing to align with your values, avoid client confusion, and create a more sustainable business. If you’re a family photographer wondering how to navigate your own pricing evolution, this one’s for you. // Links & how to connect //  Part 1: History of pricing Part 1  Big picture workbook : https://leahoconnell.com/bigpicture Right track audits: https://leahoconnell.com/righttrack 1:1 mentoring : https://leahoconnell.com/mentoringFind me on instagram @leahoconnell.photo