In this week’s episode of Photo Fuel, I sit down with Annemie Tonken—photographer, educator, and host of the This Can’t Be That Hard podcast—for a thoughtful, no-fluff conversation about what it really takes to run a sustainable photography business in a changing world. This conversation goes beyond productivity hacks or pricing formulas, because while all those logistics are so important, they are secondary to the heart and brains of your business. So today we’re talking about things like how handle discomfort and failure, the parallels between business and parenting, and how to find peace and momentum even when things feel hard. We talk about things like: Addressing risk and ego in entrepreneurship How to push through discomfort without heading toward burnout Finding strength and opportunity amidst market shifts How to raise your prices or shift your editing style with confidence Building predictability in a seasonal or uncertain market How to find peace, empowerment, and creative fuel in tough times // LINKS //  Connect with Annemie: Annemie’s Website: thiscantbethathard.com Revenue on Repeat:  https://www.thiscantbethathard.com/revenue Connect with Leah:  Website: https://www.leahoconnell.com Education + *NEW* Voxer Coaching https://www.leahoconnell.com/education Join The Firefly Letters: https://www.leahoconnell.com/newsletter Join the Email List for Photographers - https://www.leahoconnell.com/learn