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Rebecca Hunnicutt of www.hunnicuttphotography.com is a lifestyle family, maternity and newborn photographer based in Portland, Oregon.
She first came onto my radar when I discovered her teaching photographers how to turn ordinary locations into amazing images with confidence and ease.
The more I dug, the more impressed I was — she runs photography classes for kids, works with pre-schools, creates profitable model call promotions, all while running a successful family photography business.
Her website is beautifully clear and easy to navigate, featuring stunning imagery and a pricing page that clearly states: Most families spend around $1,500.
I couldn’t wait to dive into this one.
In this interview, Rebecca shares how, like her, you can build a profitable, adaptable (to you) and fun photography business that you love!


Here's some more of what we covered in the interview:



How Rebecca built a thriving family and school photography business in Portland
The seasonal secret behind her profits — and why September to December makes all the difference
Balancing school photography with family life — Rebecca’s smart scheduling hack
Turning schools into goldmines: average spend per student and the role communication plays
Why converting school families into portrait clients isn’t as simple as it sounds
Teaching kids photography — how Rebecca fills her slow season with profitable camps
Model calls done right: boosting bookings while delighting clients
Pricing strategies that turn smaller sessions into big print and album sales
The automation hacks Rebecca leans on to handle high client volume without burning out
Why education matters — Rebecca’s move into courses, mentorship, and her “Sight Lines” brand
The juggling act: running multiple income streams without losing focus
Rebecca’s forward plan — refining camps, expanding education, and staying adaptable
The mindset shift that keeps her passionate, profitable, and always learning




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I do find that if a parent happens to be at the school and sees me photographing their kid, usually they reach out to me within 48 hours to book a family session... there is something about seeing the interaction, right? How I work with their kids, that sells them also, in addition to the work. - Rebecca Hunnicutt

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.


Kids make so many facial expressions right? In a short amount of time. And… they might have a look that they see all the time, and if I can capture that for them, even though I might not know that's something special, right?