Tyler Martin, fractional CFO and business advisor, discusses his career journey and insights for small business owners.

Key Takeaways

- Tyler provides fractional CFO services for businesses in the $1-10M revenue range, helping with financial strategy and growth

- Key advice: Focus on systems, delegation, cash flow management, and leadership skills early on in business

- Tyler hosts two podcasts: "Profit and Grid" for home service businesses and "Think Business with Tyler" interviewing 7-8 figure business owners

Topics

Tyler's Business Background

- Started as a CPA, left to start his own practice with zero clients

- Grew practice to 200 business clients in 5 years

- Joined and eventually led an engineering services company, growing it to $25M revenue before selling

- Now runs CFO Made Easy, providing fractional CFO services

Value of Fractional CFO Services

- Helps businesses in $1-10M revenue range with financial strategy

- Bridges gap between CPA (taxes) and bookkeeper (historical records)

- Focuses on forward-looking financial planning and business strategy

- Can be more cost-effective than full-time CFO for smaller businesses

Leadership Lessons

- Learned to adjust management style to individual employees

- Stopped labeling employees (e.g. "millennials") and gave everyone a clean slate

- Focused on understanding what motivates each person

- Realized treating everyone exactly the same wasn't effective

Advice for Business Owners

- Delegate effectively but still understand core business functions

- Implement systems and processes early on

- Focus on cash flow management and forecasting

- Continuously improve leadership skills

- Be proactive in financial reviews and understanding clients personally

You can subscribe to the podcast at https://matthewefird.com.

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