We're joined by Jen Paxton, VP of people at Smile.io and mastermind behind jamyr.com. In times like this, Jen knows the value of really investing in employee engagement – and that means going beyond periodical surveys and boilerplate questions. We talked about how to build a solid EVP, novel ways to build an employer brand – including a really cool thing you can do with video – how to stop people from leaving, and much more.