In this solo episode of The Pintastic Podcast, Laura Rike unpacks a powerful reframe that challenges the obsession with visibility and replaces it with a strategy built on resonance. She introduces the concept of “core”, a lens that prioritizes buyer readiness overreach, and explains how Pinterest becomes a strategic tool in this deeper, more aligned approach to growth.
Whether you’re a seasoned business owner managing a team or a visionary founder ready to scale without burning out, this episode offers a fresh perspective on discovery, energy, and sustainable visibility. Laura outlines how qualified traffic, fueled by clarity and intention, can actually bring more ease and effectiveness to your marketing efforts, even while you’re offline.
Key Takeaways:
Rethink Visibility Goals: Shift from chasing reach to designing discovery pathways that attract aligned, ready-to-buy clients.
Understand Discovery Energy: Use content to meet people already in motion, those who are actively searching and primed for your offer.
Prioritize Resonance Overreach: High-volume traffic isn’t the goal, it's the right people leaning in that creates results and reduces friction.
Let Pinterest Work While You Rest: With a platform built on intention, your content can keep circulating and converting long after it’s published.
Reduce Noise to Reclaim Energy: Qualified visibility means fewer unfit leads and more spaciousness, for you, your team, and your systems.
Visibility Should Mirror Leadership: Your marketing strategy can be calm, confident, and powerful, an extension of your values, not a performance.
The Real ROI Is Ease: When discovery is aligned with readiness, growth becomes rhythmic, peace returns, and your business breathes again.
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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.
Schedule a PinChat with Laura: laurarike.com/pinchat
Learn More: laurarike.com
Follow on Instagram: instagram.com/laurarike
And on Pinterest: pinterest.com/laurarike