In this episode Laura dives deep into the most common Pinterest design mistakes that could be costing you clicks, conversions, and sales—and how to fix them using a smart, simple design system. She’s joined by Teagan, a business coach who helps moms build six-figure virtual assistant businesses, and whose Pinterest account hadn’t been touched since 2018.
Together, they walk through a live Pinterest audit, with Laura providing personalized, actionable advice on how to clean up outdated boards, stop relying on auto-posting from Instagram, and design scroll-stopping pins that actually convert. Laura shares practical steps to make your content Pinterest-friendly, even if you’re re-entering the platform after years away.
Why auto-posting from Instagram can hurt your Pinterest performance—and how to turn it off while keeping your account connected.
How to optimize your Pinterest bio and profile for search using strategic keywords that your audience is already looking for.
The difference between designing for Pinterest the computer vs. Pinterest the user—and why both matter.
What it means to “pin hack” and how to use Pinterest’s search bar and visual search tools to create titles that rank.
Best practices for pin design: limited fonts, color contrast, clear calls to action, and consistency across images.
How to play with emotional resonance and relevance to get users to stop scrolling and start clicking.
When to archive, clean up, or revamp your old boards—and why you should never waste time editing or deleting pins.
The truth about logos, URLs, and branding on pins—and why less might be more.
How Pinterest calculates relevancy and why aligning your pin design with your landing page matters for conversions.
What metrics actually matter when tracking pin performance and how to interpret impressions, saves, and click-through rates.
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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Schedule a PinChat with Laura: laurarike.com/pinchat
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode, Teagan Hintze, is a business coach and speaker who helps moms turn their skills into thriving virtual assistant businesses. After being demoted just five months postpartum, she started her own business in 2015—and within months, it was out-earning her day job.
Since then, she’s helped hundreds of women launch and grow freedom-first businesses, become fully booked, and finally leave their 9–5s behind. With over $500K invested in her own education and nearly a decade of experience, Teagan’s here to show you exactly how to build a business that works for your life—not the other way around.
Connect with her online:
https://heyindependentmama.com/