Workwear should be a tool that helps you do your job safely and comfortably, yet for women across numerous industries, ill-fitting protective equipment remains a daily frustration. In this special episode recorded at the Future of Work event in Brussels, we explore the often-overlooked world of gender-specific workwear with two experts at the forefront of this issue. Lena Bay-Høyland, Product Director at Fristads, reveals that while women's workwear has existed for decades, awareness and acc...
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Workwear should be a tool that helps you do your job safely and comfortably, yet for women across numerous industries, ill-fitting protective equipment remains a daily frustration. In this special episode recorded at the Future of Work event in Brussels, we explore the often-overlooked world of gender-specific workwear with two experts at the forefront of this issue. Lena Bay-Høyland, Product Director at Fristads, reveals that while women's workwear has existed for decades, awareness and acc...
Pockets with Purpose: Fristads and The Apple Approach to Workwear
Pioneers Podcast by Lyreco
39 minutes
7 months ago
Pockets with Purpose: Fristads and The Apple Approach to Workwear
Lena Bay Højland, Product Director at Fristads, reveals how the Swedish workwear company has evolved over its 100-year history while maintaining a commitment to quality and sustainability. She shares insights into how workwear quality has expanded beyond mere durability to include functionality, comfort, and thoughtful design. • Quality in workwear has evolved from focusing solely on durability to incorporating functionality, comfort, and design • Fristads practices 100% user-driven product ...
Pioneers Podcast by Lyreco
Workwear should be a tool that helps you do your job safely and comfortably, yet for women across numerous industries, ill-fitting protective equipment remains a daily frustration. In this special episode recorded at the Future of Work event in Brussels, we explore the often-overlooked world of gender-specific workwear with two experts at the forefront of this issue. Lena Bay-Høyland, Product Director at Fristads, reveals that while women's workwear has existed for decades, awareness and acc...
