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Pitch Purpose
Pitch Purpose
3 episodes
2 hours ago
Behind every great business is a marketing team balancing profit with purpose. Pitch Purpose explores how they do it, one campaign at a time.
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Marketing
Business
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All content for Pitch Purpose is the property of Pitch Purpose and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Behind every great business is a marketing team balancing profit with purpose. Pitch Purpose explores how they do it, one campaign at a time.
Show more...
Marketing
Business
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Vanessa Jarrad: Can you fake authenticity?
Pitch Purpose
40 minutes 13 seconds
1 month ago
Vanessa Jarrad: Can you fake authenticity?

Our very first guest is global marketing powerhouse Vanessa Jarrad (Global Account Lead for L’Oreal, ex-Revolut, Superdrug), and she's not holding back.

We get the inside story on the colossal Revolut x Sidemen collaboration: The massive investment they made in the multi-million-follower group; the high-level targets that were initially missed; the unscripted, one-off moment that became the company’s best-performing TikTok ad.

Pitch Purpose
Behind every great business is a marketing team balancing profit with purpose. Pitch Purpose explores how they do it, one campaign at a time.