Produced by Pikkal & Co - Award-Winning Podcast Agency. 6 steps to creating your perfect pitch: Learn from Graham Brown, startup founder, angel investor, mentor and listener to hundreds of startups, on how to create the ultimate pitch deck to make your business stand out from amongst the noise and get the resources you need. Lesson 3 - Identify what's broken. Now that you have the attention of who you're talking to, you need to let them know that there is a problem, a problem that you deeply understand, so that you can come up with the solution.