How Sustainability Impacts Country Brands

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Place Brand Leaders Podcast

The Place Brand Observer

22 episodes

2 weeks ago

The Place Brand Leaders podcast, by The Place Brand Observer, offers engaging conversations on place branding and development. Created by Florian Kaefer, with virtual co-hosts Anna and David, each episode explores strategies, stories, and sustainable practices that shape the reputation of places worldwide. It’s a resource for place marketers, developers, and anyone interested in creating positive change and making destinations stand out.

Marketing

Business

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Marketing

Business

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How Sustainability Impacts Country Brands

Place Brand Leaders Podcast

9 minutes 43 seconds

3 years ago

How Sustainability Impacts Country Brands

How does sustainability impact place brands, soft power, location reputation? Tune in as Florian Kaefer shares insights from a recent expert panel session on sustainability and place branding, together with his thoughts and research findings on the perceived credibility and potential vulnerability of New Zealand's "clean, green" image and "100% Pure" brand positioning.