Martin Boisen on the Meaning of Place Brand Management

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Place Brand Leaders Podcast

The Place Brand Observer

22 episodes

2 weeks ago

The Place Brand Leaders podcast, by The Place Brand Observer, offers engaging conversations on place branding and development. Created by Florian Kaefer, with virtual co-hosts Anna and David, each episode explores strategies, stories, and sustainable practices that shape the reputation of places worldwide. It’s a resource for place marketers, developers, and anyone interested in creating positive change and making destinations stand out.

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Business

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Marketing

Business

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Martin Boisen on the Meaning of Place Brand Management

Place Brand Leaders Podcast

19 minutes 35 seconds

4 years ago

Martin Boisen on the Meaning of Place Brand Management

In this episode, Aleks Vladimirov interviews Martin Boisen about what place branding - or as Martin prefers, "place brand management" is all about. Martin is part of the TPBO panel of experts and merges the academic and practitioner worlds of place branding as a consultant and lecturer. A longer version of the conversation can be found on Aleks' website, AdaptInc.co.uk.