Spotlight on Auckland

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Place Brand Leaders Podcast

The Place Brand Observer

22 episodes

2 weeks ago

The Place Brand Leaders podcast, by The Place Brand Observer, offers engaging conversations on place branding and development. Created by Florian Kaefer, with virtual co-hosts Anna and David, each episode explores strategies, stories, and sustainable practices that shape the reputation of places worldwide. It’s a resource for place marketers, developers, and anyone interested in creating positive change and making destinations stand out.

Marketing

Business

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Marketing

Business

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Spotlight on Auckland

Place Brand Leaders Podcast

38 minutes 22 seconds

4 years ago

Spotlight on Auckland

How has Auckland in New Zealand become an example of successful city branding? To find out we caught up with Shelley Watson and Clare Barker of Auckland Unlimited. In the episode we discuss the strengths and benefits of Auckland as investment location and place to live, how the harbour city approaches city branding, the challenges, the do's and don'ts, as well as climate change and sustainability and how Auckland has been handling the coronavirus pandemic.

Read the interview on PlaceBrandObserver.com.