Spotlight on Costa Rica

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Place Brand Leaders Podcast

The Place Brand Observer

22 episodes

2 weeks ago

The Place Brand Leaders podcast, by The Place Brand Observer, offers engaging conversations on place branding and development. Created by Florian Kaefer, with virtual co-hosts Anna and David, each episode explores strategies, stories, and sustainable practices that shape the reputation of places worldwide. It’s a resource for place marketers, developers, and anyone interested in creating positive change and making destinations stand out.

Marketing

Business

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Marketing

Business

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Spotlight on Costa Rica

Place Brand Leaders Podcast

12 minutes 39 seconds

2 years ago

Spotlight on Costa Rica

Join me, Florian Kaefer, as I chat with Adriana Acosta, head of international promotion at PROCOMER, about the success of Costa Rica's country brand, Essential Costa Rica. We explore its 10-year journey, focusing on achievements, challenges, and future goals. Discover how the emphasis on sustainability, innovation, and collaboration has positioned Costa Rica as a top destination for tourism, investment, and trade. Perfect for place branding professionals and destination marketing enthusiasts. Dive deeper in our Spotlight on Costa Rica!