Spotlight on Tasmania

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/90/05/fb/9005fbce-ffe4-fd49-259b-53a0971139b6/mza_16570395625003732913.jpg/600x600bb.jpg

Place Brand Leaders Podcast

The Place Brand Observer

22 episodes

2 weeks ago

The Place Brand Leaders podcast, by The Place Brand Observer, offers engaging conversations on place branding and development. Created by Florian Kaefer, with virtual co-hosts Anna and David, each episode explores strategies, stories, and sustainable practices that shape the reputation of places worldwide. It’s a resource for place marketers, developers, and anyone interested in creating positive change and making destinations stand out.

Marketing

Business

RSS

All content for Place Brand Leaders Podcast is the property of The Place Brand Observer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/10854604/10854604-1729149257611-7db54474ded46.jpg

Spotlight on Tasmania

Place Brand Leaders Podcast

10 minutes 23 seconds

7 months ago

Spotlight on Tasmania

Discover how Tasmania is redefining place branding—starting from day one.

In this episode of the Place Brand Leaders podcast, we spotlight Little Tasmanian, the initiative by Jess Radford and her team at Brand Tasmania that won the 'Originality' award at the 2025 Place Brand Impact Story Awards.

By welcoming every newborn with a gift bag full of Tasmanian stories and symbols, the programme fosters early literacy, belonging, and local pride. Tune in to hear how this quiet, thoughtful approach is helping shape a stronger, more connected Tasmania.