Plan Like A Boss | Planning, Productivity, and Strategy for Entrepreneurs
Tonya
24 episodes
2 days ago
Every January brings a burst of ambition, and every February brings the crash. Let’s stop pretending a calendar flip will transform us and start building systems that actually fit our lives. We dig into why resolutions fail so predictably—motivation fades, plans ignore real-world constraints, and outcome goals don’t change identity—and then map out a calm, practical way to make 2026 feel lighter and more aligned. We start by reframing what success looks like: fewer goals, chosen with intent,...
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Every January brings a burst of ambition, and every February brings the crash. Let’s stop pretending a calendar flip will transform us and start building systems that actually fit our lives. We dig into why resolutions fail so predictably—motivation fades, plans ignore real-world constraints, and outcome goals don’t change identity—and then map out a calm, practical way to make 2026 feel lighter and more aligned. We start by reframing what success looks like: fewer goals, chosen with intent,...
Think Like An Investor: Turn Ad Spend Into Predictable Growth
Plan Like A Boss | Planning, Productivity, and Strategy for Entrepreneurs
32 minutes
1 month ago
Think Like An Investor: Turn Ad Spend Into Predictable Growth
If paid ads feel like a slot machine, this conversation flips the script. We sit down with paid ad strategist and sales expert Shelby Fowler Moss to break down how small businesses can run profitable Meta ads without gambling their budgets or their sanity. Shelby built a top boutique agency and now teaches entrepreneurs to think like investors: track the right numbers, reinvest wins, and build systems that compound over time. We get candid about what most solopreneurs really need. Spoiler: n...
Plan Like A Boss | Planning, Productivity, and Strategy for Entrepreneurs
Every January brings a burst of ambition, and every February brings the crash. Let’s stop pretending a calendar flip will transform us and start building systems that actually fit our lives. We dig into why resolutions fail so predictably—motivation fades, plans ignore real-world constraints, and outcome goals don’t change identity—and then map out a calm, practical way to make 2026 feel lighter and more aligned. We start by reframing what success looks like: fewer goals, chosen with intent,...
