In this episode of PLANT CEO, we sit down with Martin Holden-White, the founder of Grubby, a plant-based recipe box company. Martin shares his journey from a young chef to creating a business that simplifies plant-based cooking. He discusses the inspiration behind Grubby, the challenges he faced with other recipe boxes, and the unique approach his company takes to offer satisfying, plant-based meals. Learn about Grubby's commitment to using high-quality, seasonal ingredients, their stance on organic produce, and the evolving market for meat alternatives. Discover how Grubby has developed over 500 recipes, the importance of seasonality, and the impact of different types of salt on flavour. Martin also touches on Grubby's sustainable packaging methods, their typical customer demographics, and the role of government and education in promoting healthier eating habits. Explore the company's innovative approach to marketing, including strategic partnerships and customer retention strategies. Martin also opens up about the challenges faced by the plant-based food industry, funding cycles, and Grubby's journey towards profitability. Finally, learn about Grubby's new product development, the launch of their marketplace, and their published recipe book featuring 60 recipes. Join us as we explore how Grubby is making plant-based cooking easier, tastier, and more accessible for everyone.

Grubby Recipe Book: https://www.amazon.co.uk/Grubby-Recipes-more-plants-your/dp/1529949734