What Makes a Vegan Ad Work? We Break Down 5 Real Campaigns

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Plant Powered Business: Strategies to Grow Your Positive Impact

Brieanah Schwartz and Johanna Koskinen

27 episodes

3 weeks ago

Welcome to Plant Powered Business: Strategies to Grow Your Positive Impact, a podcast to help you build your dream vegan business. Join hosts Brieanah Schwartz and Johanna Koskinen, plant-based marketing experts, as they: 🌱 Share marketing and copywriting advice to help you connect with your audience and amplify your message 🌱 Interview vegan business owners, industry experts, movement leaders, and changemakers to inspire you and provide fresh strategies for your business. 🌱 Discuss news and current events in the global plant-based movement to keep you updated on the latest trends.

Entrepreneurship

Business

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All content for Plant Powered Business: Strategies to Grow Your Positive Impact is the property of Brieanah Schwartz and Johanna Koskinen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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What Makes a Vegan Ad Work? We Break Down 5 Real Campaigns

Plant Powered Business: Strategies to Grow Your Positive Impact

42 minutes 25 seconds

1 month ago

What Makes a Vegan Ad Work? We Break Down 5 Real Campaigns

What works (and what doesn’t) in vegan ads?

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah critique ads from five vegan brands and share what you can learn from them.

Whether you're gearing up for end-of-year promotions, planning for Veganuary, or just want to learn to create better ads, this practical episode is for you. (It’ll also help you with your organic posts!)

We cover:

🌱 Real ad examples from THIS, Just Egg, Purple Carrot, Veggly, and Cooked with Love

🌱 The difference between awareness ads and conversion ads

🌱 Tips on hook types, visuals, use of AI, and more

🌱 What strong brand messaging looks like in ads

🌱 What made us pause and click, or scroll right past

Plus, a new segment: what’s been on our mind. Johanna shares thoughts on the EU’s attempt to ban words like “burger” and “sausage” from plant-based labels, and Brieanah talks about how our podcast has grown and how far we’ve come.

Want your copy critiqued in a future episode? Email us at plantpoweredbusiness@gmail.com.

Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.