PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
40 episodes
1 week ago
What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
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What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
PlayAbly Podcast Episode 26: Why Brand Ads Flop in Games—and What Actually Works
PlayAbly Podcast: Gamifying E-commerce for the Future
22 minutes
7 months ago
PlayAbly Podcast Episode 26: Why Brand Ads Flop in Games—and What Actually Works
DOWNLOAD THE PLAYABLY SHOPIFY APP Brand ads in games? They’ve been called the Holy Grail of digital marketing… and yet, most have failed spectacularly. In this episode of the Playably Podcast, our host Kajal Ford sits down with Playably CEO and founder John Chang to unpack why traditional in-game brand advertising never took off—and why the solution isn’t squeezing ads into games, but instead bringing games into brands. John shares his insider perspective from his days building Unity Ads—a mu...
PlayAbly Podcast: Gamifying E-commerce for the Future
What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
