PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
40 episodes
1 week ago
What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
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What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
PlayAbly Podcast Episode 27: How Gamification Boosts Conversions: Behind the Psychology
PlayAbly Podcast: Gamifying E-commerce for the Future
22 minutes
7 months ago
PlayAbly Podcast Episode 27: How Gamification Boosts Conversions: Behind the Psychology
Is your ecommerce store blending into the Shopify sea of sameness? In this episode of The PlayAbly Podcast, we’re joined by PlayAbly CEO and founder John Cheng to uncover the science, psychology, and serious ROI behind ecommerce gamification. From his early days at Unity to the founding of PlayAbly during the COVID-era ecommerce shakeup, John shares how game mechanics—built on behavioral psychology and user interactivity—can radically increase conversions, customer engagement, and brand recal...
PlayAbly Podcast: Gamifying E-commerce for the Future
What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
