PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
41 episodes
3 days ago
The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...
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The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...
PlayAbly Podcast Episode 33: The $300K Mistake: How to Run Legal Ecommerce Promotions This Black Friday
PlayAbly Podcast: Gamifying E-commerce for the Future
7 minutes
1 month ago
PlayAbly Podcast Episode 33: The $300K Mistake: How to Run Legal Ecommerce Promotions This Black Friday
This episode of the PlayAbly Podcast is your wake-up call before Black Friday. With consumer budgets tightening and competition rising, discounting isn’t your only option — and it might be your worst one. We're diving deep into why nearly 70% of ecommerce promotions could be illegal, what the “lottery trifecta” is, and how brands are unknowingly putting themselves at risk of massive fines — think $300K or more. From shady spin wheels to high-stakes giveaways, we break down the legal landmines...
PlayAbly Podcast: Gamifying E-commerce for the Future
The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...
