PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
41 episodes
1 week ago
The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...
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The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...
PlayAbly Podcast Episode 34: Coupons to Connections: Gamified Promotions as the Future of Retail
PlayAbly Podcast: Gamifying E-commerce for the Future
7 minutes
1 month ago
PlayAbly Podcast Episode 34: Coupons to Connections: Gamified Promotions as the Future of Retail
Traditional discount codes are fading into the background—and customers are craving something more engaging. In this episode of the PlayAbly Podcast, we explore why static promos like “20% off” no longer cut it, and how brands are shifting toward experiences that are interactive, memorable, and wildly effective. We unpack how retail gamification and ecommerce gamification are reshaping the way brands drive conversions, lower CAC, and increase customer lifetime value—all while creating shareab...
PlayAbly Podcast: Gamifying E-commerce for the Future
The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...
