PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
47 episodes
1 day ago
Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
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Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
PlayAbly Podcast Episode 36: When AI Shops for You- the Walmart and OpenAI Partnership Explained
PlayAbly Podcast: Gamifying E-commerce for the Future
7 minutes
2 months ago
PlayAbly Podcast Episode 36: When AI Shops for You- the Walmart and OpenAI Partnership Explained
Welcome back to the PlayAbly podcast. Shopping as we know it is about to radically change. Walmart—yes, that Walmart—just announced a major partnership with OpenAI to let customers shop directly through ChatGPT using Instant Checkout. That means product recommendations, price comparisons, and even purchases—all inside a single AI-powered conversation. But this isn’t just a new plugin or gimmick. Walmart is going all-in on agentic commerce, rebuilding its entire infrastructure to be “AI-first....
PlayAbly Podcast: Gamifying E-commerce for the Future
Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...