PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
41 episodes
3 days ago
The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...
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The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...
PlayAbly Podcast Episode 38: McDonald’s Monopoly : The Ultimate Lesson in Gamified Commerc
PlayAbly Podcast: Gamifying E-commerce for the Future
6 minutes
3 weeks ago
PlayAbly Podcast Episode 38: McDonald’s Monopoly : The Ultimate Lesson in Gamified Commerc
In this episode of the PlayAbly Podcast, we dive into one of the most iconic—and controversial—marketing campaigns of all time: McDonald’s Monopoly. From its debut in 1987 to its massive fraud scandal in the early 2000s and eventual comeback, McDonald’s Monopoly is a masterclass in gamified customer engagement. But what made it so effective? And what can modern ecommerce brands learn from it? We cover: The history and mechanics of the Monopoly gameWhy the “Alternate Method of Entry (AMOE)” ma...
PlayAbly Podcast: Gamifying E-commerce for the Future
The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...
