PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
46 episodes
1 week ago
What if we told you that emotionally connected customers are 52% more valuable than merely satisfied ones? In this episode of the PlayAbly podcast, we uncover the surprising data behind why traditional retention tactics are falling short — and what brands need to do instead. Drawing on insights from Harvard Business Review, McKinsey, and real-world examples like Nike Run Club, we explore how psychology and emotion are reshaping the future of customer loyalty programs and retention marketing. ...
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What if we told you that emotionally connected customers are 52% more valuable than merely satisfied ones? In this episode of the PlayAbly podcast, we uncover the surprising data behind why traditional retention tactics are falling short — and what brands need to do instead. Drawing on insights from Harvard Business Review, McKinsey, and real-world examples like Nike Run Club, we explore how psychology and emotion are reshaping the future of customer loyalty programs and retention marketing. ...
PlayAbly Podcast Episode 40: How $0 Discounts Drove 101 Sales in 7 Days Ahead of Black Friday
PlayAbly Podcast: Gamifying E-commerce for the Future
6 minutes
1 month ago
PlayAbly Podcast Episode 40: How $0 Discounts Drove 101 Sales in 7 Days Ahead of Black Friday
What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
PlayAbly Podcast: Gamifying E-commerce for the Future
What if we told you that emotionally connected customers are 52% more valuable than merely satisfied ones? In this episode of the PlayAbly podcast, we uncover the surprising data behind why traditional retention tactics are falling short — and what brands need to do instead. Drawing on insights from Harvard Business Review, McKinsey, and real-world examples like Nike Run Club, we explore how psychology and emotion are reshaping the future of customer loyalty programs and retention marketing. ...
