PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
47 episodes
1 day ago
Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
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Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
PlayAbly Podcast Episode 42: Beyond the Cart: What Black Friday 2025 Really Tells Us About Shoppers, Sales & What Comes Next
PlayAbly Podcast: Gamifying E-commerce for the Future
10 minutes
1 month ago
PlayAbly Podcast Episode 42: Beyond the Cart: What Black Friday 2025 Really Tells Us About Shoppers, Sales & What Comes Next
Black Friday 2025 broke records—but what’s really behind the $44.2 billion Cyber Week surge? In this episode of the PlayAbly Podcast, we cut through the headlines to unpack what actually drove this year’s growth. Was it real demand… or just higher prices? Which brands won (and why), who quietly lost, and what it all means for December and the overlooked but crucial Q5 window in January. We’ll cover: The end of the “doorbuster” era and the rise of digital-first shoppingHow Buy Now, Pay Later i...
PlayAbly Podcast: Gamifying E-commerce for the Future
Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
