PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
47 episodes
2 days ago
Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
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Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
PlayAbly Podcast Episode 45: Why Most Ecommerce Website Redesigns Fail (and What Actually Grabs Customer Attention)
PlayAbly Podcast: Gamifying E-commerce for the Future
5 minutes
2 weeks ago
PlayAbly Podcast Episode 45: Why Most Ecommerce Website Redesigns Fail (and What Actually Grabs Customer Attention)
Ecommerce brands are spending tens of thousands on website redesigns—but are these sleek makeovers really worth it? In this episode of the PlayAbly Podcast, we dive into the science of attention and memory, and why beautiful websites without meaningful interaction are practically invisible to your customers. You’ll learn: Why the average shopper spends just 4 minutes on your site but needs 9 focused seconds to consider a purchaseHow passive viewing fails, and what cognitive science says about...
PlayAbly Podcast: Gamifying E-commerce for the Future
Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
