PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
47 episodes
20 hours ago
Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
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Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
PlayAbly Podcast Episode 46: Why Emotional Connection Beats Customer Satisfaction (By 52%) and How to Take Advantage of That
PlayAbly Podcast: Gamifying E-commerce for the Future
4 minutes
1 week ago
PlayAbly Podcast Episode 46: Why Emotional Connection Beats Customer Satisfaction (By 52%) and How to Take Advantage of That
What if we told you that emotionally connected customers are 52% more valuable than merely satisfied ones? In this episode of the PlayAbly podcast, we uncover the surprising data behind why traditional retention tactics are falling short — and what brands need to do instead. Drawing on insights from Harvard Business Review, McKinsey, and real-world examples like Nike Run Club, we explore how psychology and emotion are reshaping the future of customer loyalty programs and retention marketing. ...
PlayAbly Podcast: Gamifying E-commerce for the Future
Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...
