PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
40 episodes
1 week ago
What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
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What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
The PlayAbly Podcast: Episode 31: The $10 Million Refund That Made $73 Million: How Risk-Based Promos Are Rewriting Retail
PlayAbly Podcast: Gamifying E-commerce for the Future
6 minutes
2 months ago
The PlayAbly Podcast: Episode 31: The $10 Million Refund That Made $73 Million: How Risk-Based Promos Are Rewriting Retail
What if the biggest “loss” in your business history was actually your most profitable win? In this episode of the PlayAbly Podcast, we unpack how brands like Mattress Mack’s Gallery Furniture used psychological triggers, sports fandom, and clever hedging to turn a $10M refund into $73M in sales. We’ll show you how tying purchases to conditional outcomes—like sports games, weather, or holiday events—can drive massive urgency, AOV, and emotional engagement. These aren’t your typical promos. The...
PlayAbly Podcast: Gamifying E-commerce for the Future
What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...
