In this episode, Neil van Zyl talks to Chris McNair, Head of New Business & Strategy at Accedo, and Paddy Buckley, Business Development Director at Accedo, about how publishers can no longer wait with implementing a video-first strategy, taking cues from broadcasters and the wider media and entertainment industry. The discussion centers around themes such as the importance of owning the entire customer journey, how long-form video opens up new routes to monetization, and how big screen applications are a powerful complement to a publisher's existing web and mobile presence. The guests also share their top UX best practices as well as insight into how video can be used to boost both user satisfaction and ad revenues.
Music by: Jahzzar