In this Hero Talk episode, I chat with Susan Walsh, the “Classification Guru,” known for her expertise in cleaning and classifying messy data.

We dive into her unexpected journey into the data world, starting with a spend analytics job, and how that led to her founding her own business focused on dirty data. Susan shares the unique challenges businesses face with poor data quality, explaining why 99.9% of data problems are actually people problems.

We also explore practical ways to deal with these issues, such as finding those "crappy" data cleaning jobs to gain experience, and the importance of consistent data maintenance to prevent future headaches. From addressing dirty CRM systems to battling fraud, Susan’s stories highlight how critical clean data is for business success.