Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
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Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
Alignment Between the Distinct Yet Interconnected roles of PMs and PMMs
PM vs PMM
31 minutes
2 years ago
Alignment Between the Distinct Yet Interconnected roles of PMs and PMMs
In this episode, we explore the crucial theme of alignment between PM and PMM roles. We discuss how these roles, while distinct, must work in tandem to ensure successful product launches and effective market adoption. Our conversation sheds light on the importance of understanding each role's unique contributions, setting clear boundaries, and maintaining open, data-driven communication. We share our perspectives on why PMs should focus on internal coordination and strategy, and how PMMs can ...
PM vs PMM
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
