Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
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Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
From UX Designer to PM: The Journey of Building User-Centric Products with Wayne Sang
PM vs PMM
35 minutes
1 year ago
From UX Designer to PM: The Journey of Building User-Centric Products with Wayne Sang
Dive into an engaging discussion on the intersections of product management and product marketing in this episode of the PM versus PMM podcast. Join hosts us as we welcome Wayne Sang, a former design lead turned content creator, who shares his unique journey through design and product management. Wayne opens up about the challenges and triumphs of navigating user-centric design, the complexities of shifting roles, and his strategies for continuous learning. From user research to balancing bus...
PM vs PMM
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
